About me

I'm Cat, a Senior Marketing Consultant with 12+ years' experience helping businesses grow through joined-up marketing. I've worked across SMEs and enterprise organisations, leading everything from content and SEO to performance marketing and strategy. Today, I help founder-led businesses build marketing that's clear, commercial and built for growth.

My background

I built their content strategy from the ground up, launched new channels, and established the reporting processes that gave the business proper visibility into what was driving growth.

A year and a half later, I was promoted to Digital Performance Manager – taking ownership of all performance marketing, organic growth, and an 8-figure media budget. I became the senior leadership team's go-to person on digital lead generation, reporting weekly in trading meetings with directors, consistently hitting lead targets while reducing spend, and winning an award for my performance.

After five and a half years at Magnet, I took the leap into freelancing. I'd always wanted to work with smaller businesses again – where the impact of good marketing is immediate and tangible, and where I can be genuinely useful rather than one part of a large machine.

I enjoy being close to the business, understanding the challenges and helping people make better decisions. That's what led me to start my consultancy: giving growing businesses access to senior marketing support without the commitment of a full-time hire.

I graduated in 2013 with a degree in English Literature and went straight into marketing – starting out at Yorkshire Bank crafting conversion copy and measuring email and website performance. A two-year stint which gave me a solid grounding in the basics.

After a year working and travelling along the east coast of Australia (highly recommend), I came back to Leeds and joined i-to-i TEFL – a small teach-and-travel business with around 25 people. It was here that I really found my love of digital marketing.

I started as a Digital Marketing Executive and worked my way up to Manager, taking ownership of the website, performance marketing, content, and SEO. During my time there, the team doubled in size and revenue tripled – and I learned what it meant to build something from almost nothing.

After four years, I was ready for a new challenge. In 2020, I joined Magnet Kitchens as Digital Content Manager – brought in to help navigate their digital transformation through the pandemic.

My mantra

How I work

I believe good marketing doesn't have to be complicated.

I like simple plans, honest conversations and practical recommendations that help businesses make better decisions.

I'm not interested in vanity metrics or marketing for marketing's sake. My focus is helping you understand what's working, what's not, and where to invest your time and budget for the biggest impact.

Quick facts

12+

Years in digital marketing

SME → Enterprise

Experience across growing businesses and national brands

Content + Performance

Strategy, SEO, paid media and conversion

Yorkshire based

Working with businesses across the UK

Let's chat

If you'd like to get the ball rolling - or you have any questions - don't hesitate to get in touch or book a free discovery call below and I'll be more than happy to help.