Built a multi-channel growth strategy that tripled monthly leads across 10 international markets.
Facts & Figures
30,000
Monthly leads
+245%
Revenue growth
#1
Google ranking for "TEFL"
3x
Lead growth
Timescale
2017–2020
My role
Digital Marketing Strategy, SEO, Paid Social, CRO, Content Strategy, Email Marketing, Lead Generation, Digital PR
Sector
Ecommerce / Education
Client
i-to-i TEFL
Project overview
The challenge
When I joined i-to-i TEFL, the business had an active digital marketing function, but growth lacked consistency. Multiple acquisition channels were in place, yet performance varied significantly and opportunities to improve the customer journey were being missed.
Rather than relying on a single marketing initiative, I identified opportunities across the entire acquisition funnel - from attracting new audiences and improving conversion through to generating higher-quality leads. By building a more joined-up, commercially focused marketing strategy, we were able to create sustainable growth across multiple international markets while supporting ambitious business objectives.
My approach
From start to finish.
Opportunity Identification
I reviewed the customer journey and marketing performance to identify the areas with the greatest potential commercial impact. Rather than focusing on one channel, I looked across acquisition, conversion and customer engagement to prioritise opportunities that could compound over time.
Strategy
I developed a multi-channel growth strategy that combined paid media, SEO, content, lead generation and conversion optimisation into a coordinated approach. Every initiative was designed to strengthen the wider marketing ecosystem rather than operate in isolation.
Delivery
Working collaboratively across marketing, creative and web development, I introduced and scaled new initiatives that improved both customer experience and marketing performance. Successful ideas were embedded into wider business activity and adapted across multiple international markets.
Optimisation
Performance was continuously monitored to understand which initiatives delivered the greatest commercial value. Insights informed ongoing improvements, allowing investment to be focused on the areas driving sustainable growth and long-term business performance.
30,000
Hit the highest ever leads per month for the business.
+245%
Increased revenue by approximately 245%.
#1 for "TEFL"
Achieved #1 Google rankings for high-value search terms, including "TEFL".
3x lead growth
Tripled monthly lead generation from approximately 5,000 to 30,000 leads.
Facts & Figures
Results
Key takeaways
Developed an integrated growth strategy across multiple marketing channels.
Balanced commercial objectives with customer experience improvements.
Identified and scaled opportunities with long-term business impact.
Delivered measurable growth through strategic, data-informed decision making.
